La revista The Economist organizo hace algunos meses la serie de conferencias “The Big Rethink”. La temática giro alrededor del redescubrimiento de la imaginación para competir con ideas innovadoras. Solo viendo el organizador puedes percibir que el evento fue de gran calidad y con una inclinación hacia los negocios. No se pueden insertar los videos así que aquí esta la lista de los videos MUY RECOMENDABLES que pueden ver en este link.

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano, and Author.
In this inspiring talk Professor Verganti explores how companies are using design to change the way they compete, and what this means for business in future.

Thinking about the car in a completely new way – Riversimple
Hugo Spowers, Partner, Riversimple
Hugo Spowers explains how the leaders of Riversimple found revolutionary new solutions to major strategic challenges, and how they reinvented the automotive sector.

A company designed around what consumers want – PACT
Jeff Denby, Chief Creative Officer and Co-founder, PACT
Jeff has built a uniquely competitive company by using design-thinking to understand prospective customers and rethink how a product could be developed and sold. In this engaging talk, he discusses the design tools that helped him to concieve and build his business.

Embracing uncertainty
Craig Sams, Co-Founder and Executive Chairman of Carbon Gold; Founder and President of Green & Black’s
Craig shares inspiring insights from his experience of building innovative companies that overcame major business challenges.

Fresh thinking about business models – GE case study
Fernando «Nani» Beccalli-Falco, President and Chief Executive Officer, GE International
Nani discusses how GE has adapted to change, and some of the unexpected benefits of globalisation.

Tools to change your business
Jonathan Sands, Chairman, Elmwood
Jonathan Sands introduces a toolkit that could change your approaches to complex business challenges.

Case study – Penguin
Anna Rafferty, Digital Marketing Director, Penguin
Anna discusses how this publisher is engaging more readers with Penguin books by responding to consumer demand for more active, creative engagement with companies.

Case study – Virgin Atlantic Airways
Joe Ferry, Head of Design, Virgin Atlantic Airways
How understanding the customer’s experience has led to innovative services that encourage more people to fly Virgin.

Una forma muy interesante de ver el diseño y la innovación desde un punto de vista de negocios, vean los videos aquí.

También les recomiendo el script de las conferencias en caricatura a cargo de Cognitive Media. Bajén el PDF aquí.

Más info:
The Big Rethink
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